What is the Best Video Hosting Platform for Online Courses?

May 24, 2023

Whether you're a professor or an instructional designer, if you're creating video content for your online course, it's important to choose the right video hosting platform. There are many different platforms out there, each with their own unique features. The choice can be overwhelming! To help narrow down your options, here is a list of some of the most commonly used video hosting platforms for online courses:

Key takeaways on best video hosting platforms

  1. Understand Your Needs: Define your requirements for a video hosting platform, considering factors like storage, bandwidth, and cost.
  2. Analyse Features: Look for essential features like video quality, security, and user interface.
  3. Student Interaction: Platforms that support comments, annotations, and quizzes can enhance student engagement.
  4. Integration: Choose a platform that can integrate seamlessly with your course platform or website.
  5. Privacy and Security: Select a platform with robust security measures to protect your course content.
  6. Scalability: Opt for a platform that can scale as your online course grows.
  7. Customer Support: Excellent customer service is crucial in case you encounter issues.

What is the Best Video Hosting Platform for Online Courses?

The most popular video hosting platform on the web is YouTube, and for good reason. It's easy to use, has a huge audience and an enormous number of videos. However, if you're looking for more control over branding and analytics, Vimeo may be a better fit for your needs.

Vimeo offers some great features that aren't available elsewhere:

  • You can upload multiple files at once instead of having to wait until one finishes uploading before starting another one (like with YouTube).
  • You can add custom thumbnails to each video or album so that viewers can see what they're about before clicking play (again unlike YouTube).
  • Vimeo allows users full control over who sees their content, you can set whether it's public or private as well as limit viewing access based on age range or country location.

But the bnefits of Vimeo don’t stop there. Vimeo is a well-known video hosting platform that’s ideal for creators who want a polished, professional look and feel for their online courses. It offers customizable branding options—so your videos can blend seamlessly with your website’s design, plus robust privacy settings and strong integration capabilities with other marketing tools you might already use.The video player itself is sleek and customizable, letting you tweak player controls or remove Vimeo branding altogether. Whether you’re sharing a simple lecture or an entire video series, Vimeo’s flexibility has you covered.Other key advantages include:Pricing starts at $12/month, with a free option available if you’re just getting started. The only downside? Vimeo can cost more than some competitors, but for many course creators, the extra control and polish are worth it.

  • Ad-free streaming, so your viewers aren’t interrupted by commercials.
  • Detailed analytics and engagement tools to help you understand how your audience interacts with your content.
  • Support for high-quality streaming, including up to 4K resolution at no extra cost.

YouTube is the most popular video hosting platform on the web. It's free, but it's also limited.

YouTube is the most popular video hosting platform on the web. It's free, but it's also limited.

YouTube has a lot of restrictions:

  • There's no option for private videos (unless you pay $50/month). If you want to keep your content private, then you have to use another service like Vimeo or Wistia instead.
  • You can't host files that are larger than 100GB in size on YouTube without paying for their Pro plan ($9/month). This means if you have any large media files such as images or documents attached to your videos, then they won't be able to be viewed unless someone buys into this paid plan as well!

Vimeo

Vimeo is a video platform that offers a number of benefits over YouTube and other services, including ad-free videos and higher quality streaming options.

Vimeo is more focused on the needs of creatives and offers tools for creating high-quality content. It's also ad-free, so you don't have to worry about your viewers being bombarded by ads. Finally, Vimeo allows for higher quality streaming (up to 4K) at no extra cost, whereas YouTube only supports up to 1080p resolution for free accounts or 720p if you pay their $10/month "YouTube Red" free.

The downside? Vimeo costs more than both Wistia ($12/month) or VHX ($20/month).

Wistia

Wistia is another great option, especially if you're looking for more control over your branding and analytics. The platform allows users to upload and host videos in the same place as where they store their other marketing assets. Wistia also offers a wide range of customisable features like custom URLs, embed codes and player elements.

There are two options for paying: monthly or annual billing options starting at $49 per month ($500 per year). For businesses who want even more control over their brand image on every aspect of their website (including video), this can be an excellent choice! What sets Wistia apart is the ability to fully match your video player to your course’s look and feel, making it easy to keep everything on-brand. With advanced analytics, you can dig deep into how your audience is interacting with your content, think heatmaps, engagement graphs, and actionable insights.

Wistia’s interactive features are also worth mentioning. You can add calls-to-action, email collection forms, chapter navigation, or annotated links directly inside your videos, which is especially handy for boosting engagement or collecting leads right from your course material. If live events are your thing, Wistia integrates smoothly with many event platforms.

There are two options for paying: monthly or annual billing options starting at $49 per month ($500 per year). For businesses who want even more control over their brand image on every aspect of their website (including video), this can be an excellent choice! And if you want to test it out first, Wistia also offers a free option with limited features.

Key benefits:

  • Advanced branding and customization
  • Deep analytics and viewer insights
  • Built-in interactive elements (CTAs, forms, chapters)
  • Reliable support

Price: Starts at $49/month (or $500/year), with a free plan available.

Brightcove

Brightcove is a heavy-hitter in the world of video hosting, especially if you're serious about streaming and need something built for professional use. This platform stands out for course creators who have a lot of premium content or need advanced security features.

Some of the reasons Brightcove is worth considering for hosting your online course videos include:

  • Powerful live streaming support for interactive or real-time classes
  • Enhanced security options to keep your content protected from unwanted access
  • Scalable infrastructure designed to handle large video libraries and high viewership
  • Extensive branding and integration options, so your videos reflect your unique style and fit seamlessly into your site

You’ll need to reach out for pricing details, Brightcove structures its plans to fit more advanced needs and larger-scale operations.

There are many different video hosting platforms to choose from, so which one is right for you?

There are several factors to consider when making this decision. First, it's important to make sure that the platform meets all of your needs: does it have a robust feature set and support for high-quality video files (such as HD or 4K), or do they only offer basic features like editing tools and social sharing options?

FAQs on best video hosting platforms

Choosing the best video hosting platform for your online course can be a complex decision. In this FAQ section, we'll explore various considerations such as understanding your needs, analysing platform features, prioritising student interaction, ensuring integration with your course platform, privacy and security, scalability, and customer support.

How do I identify my needs for a video hosting platform?

Before you select a video hosting platform, it's important to identify your needs. The first question to ask yourself is: What are my goals for this video hosting platform?

  • Do I want to make money from my videos or use them as part of a larger marketing strategy?
  • How much time am I willing to spend creating content and managing my audience through social media channels like Facebook, Instagram and Twitter (or any other channel)?
  • How many people do I expect will be watching my videos regularly (daily/weekly/monthly)?

Once you've answered these questions, it will be easier to determine what kind of video hosting solution would work best for you.

What essential features should I look for in a video hosting platform?

In order to make your online courses successful, you must have a video hosting platform that caters to the needs of the audience. Here are some of the most important features to look for in a video hosting platform:

  • Easy-to-use interface. The best platforms are intuitive and easy to navigate, even if you're a beginner at video editing or creating content on the web.
  • Affordable pricing options. If you're just starting out with your business, then it's important that your video hosting platform offers affordable pricing options so that you don't break the bank trying out different platforms before finding one that works best for your needs (and budget).
  • A large audience base with high engagement levels across social media channels like Facebook, Twitter and Instagram where users can easily share videos they like with others through links provided by these networks' own sharing tools

Why are analytics important when hosting educational videos, and what types of data should you look for?

Analytics play a crucial role in helping you measure the success of your educational videos. By tracking how students interact with your content, you’ll be able to determine whether your videos are effective and where they need improvement. For instance, detailed analytics can show you how much of each video your students watch, where they tend to drop off, and which segments keep them most engaged.

Here are some key data points to look for in a video hosting platform:

  • Viewer retention and engagement: See how long students are staying with your videos and pinpoint which parts capture or lose their attention.
  • Completion rates: Find out what percentage of your audience watches your videos from start to finish. This metric can give you quick insights into video length and pacing.
  • Heatmaps: Visual representations of viewer interaction let you spot exactly where learners pause, rewind, or stop watching.
  • Playback location: Understand whether your audience prefers desktop, mobile, or tablet, so you can optimise for the most popular devices.
  • Demographics and viewing times: Some platforms offer information about when and where your viewers tune in, helping you fine-tune release schedules and content style.

Armed with these insights, you’ll be better equipped to refine your course materials, enhance student interaction, and make data-driven decisions for future video content.

How can a video hosting platform enhance student interaction?

A video hosting platform can help to enhance student interaction in a number of ways:

  • Provide more opportunities for students to engage with the material. Video is an engaging medium, and it's easier than ever before for instructors to share their expertise with others through videos. This helps people learn more effectively because they feel like they're getting one-on-one attention from their teacher or instructor.
  • Allow students to ask questions and get answers from instructors at any time of day or night! No more waiting until office hours are over, you can get your answers immediately by posting a comment on the video or sending an email directly from your account dashboard.
  • Give students who want extra help with specific topics an opportunity for collaboration with other classmates who might have different perspectives on those same topics (and may even live in different countries). This can be especially helpful if you're teaching something complex like algebraic equations or trigonometry functions; having multiple people working together on these types of problems will often lead them towards better solutions than trying everything out by themselves first without any guidance whatsoever!

How can video progression and embedded video features enhance online course delivery?

Leveraging video progression and embedded video features can take your online course delivery to the next level. For instance, with platforms like YouTube, Vimeo, or Wistia, you can structure your course content so that each lesson unlocks only after a student finishes watching the previous video. This step-by-step approach keeps learners focused and motivated, as they're always working toward unlocking the next topic.

Embedded video features also simplify course creation. Instead of juggling multiple tools, you can organize playlists or modules using your preferred video hosting service, streamlining the student experience. Plus, features like quizzes and interactive checkpoints directly inside your videos help reinforce learning and boost engagement, no extra apps required!

These capabilities not only make lessons more interactive but also encourage learners to complete the material at their own pace, promoting better comprehension and retention. When students feel a sense of progress with every completed video, they’re more likely to stay motivated and finish the entire course.

What does integration with my course platform or website entail?

Integration with your course platform or website entails the following:

  • Integration with your email marketing campaign. If you're using a web-based email marketing service like MailChimp, integrate it with your video hosting platform so that when someone watches one of your videos on YouTube or Vimeo and signs up for your mailing list, they are automatically added to the list.
  • Integration with social media channels (Facebook and Twitter). You can also set up a link between Facebook Live and YouTube Live so that viewers can easily join any live streaming event without having to go through multiple steps of finding out what channel it's being broadcasted on, logging into each respective site, etc., which will help boost engagement.
  • Integration with CRM systems (Salesforce). If you're selling courses online through an eCommerce store like Shopify or Woocommerce then this option will allow customers who purchase products from within those stores be automatically added into their appropriate groups within Salesforce.

Why are privacy and security important in a video hosting platform?

Video hosting platforms should be secure and private. Privacy and security are important for online courses, so you should look for a video hosting platform that offers both privacy and security features.

How do these platforms offer privacy and security? There are several ways to keep your videos safe:

  • Encrypted connections - This means that all data sent between your computer or device and the server cannot be viewed by anyone else, even if they intercept it while in transit. All of our recommended platforms use this method of encryption (https) by default on their sites' login pages so that passwords aren't vulnerable to hackers who might try guessing them via brute force methods like dictionary attacks or rainbow tables (huge databases containing possible passwords). If a site doesn't offer https, we recommend not using it because it could leave you vulnerable to man-in-the-middle attacks where someone intercepts communication between two parties without either party knowing about it!

Conclusion

The best video hosting platform for your online course will depend on what you're looking for. If you want something that's easy to use and affordable, then YouTube is probably your best bet. However, if you want more control over how your videos look or how they appear on different devices, then there are other options available as well (like Vimeo or Wistia).

People who read this article, also enjoyed reading: