The Top 5 Best Platforms to Sell an Online Course

May 18, 2023

If you've ever been told that you should start an online course business, but you're not sure where to begin, this post is for you. In this article, we'll discuss the top five platforms that can help make your dream of creating and selling products online come true. We'll also cover some best practices for improving completion rates, customer retention rates and more so your business can grow and thrive!

Key Takeaways on the Best Online Course Platforms

  1. Skillshare, CourseApp, Udemy, CreativeLive, Udacity Nanodegree, and Coursera are top platforms for selling online courses, each with unique benefits.
  2. Using these platforms, instructors can reach a vast audience, offer live classes, Q&A sessions, and even earn credentials like nanodegrees.
  3. Platforms like Coursera offer flexible payment plans, making it more accessible for students to enrol in courses.
  4. Selling online courses can help instructors build their brands, attract clients, and gain social media followers.
  5. To scale an online course business, one could use marketing automation tools, CRM tools, and automated sales funnels.
  6. Increasing course completion rates and customer retention requires creating high-quality, relevant content and providing excellent customer support.

Skillshare

Skillshare is a free membership platform that offers courses in all sorts of areas, from illustration to music production to knitting. The site has a wide range of instructors and classes, so there's something for everyone.

If you're looking to make money as an instructor on Skillshare, there are two ways you can do this: by charging students who enrol in your course or by earning revenue through advertising on your page. If you choose the latter option, keep in mind that Skillshare doesn't take any cut from ad revenue generated by your class page, you keep 100%!

CourseApp

CourseApp has swiftly emerged as one of the top platforms for selling online courses, and for good reasons. The platform stands out for its robust suite of features designed to facilitate the creation, management, and scaling of online education businesses. 

With unlimited capacity for courses, lessons, and students, it enables educators to grow without constraints. Its unique features such as course bundles, events, milestones, and nudges enhance the learning experience, driving engagement and accountability among students. 

Additionally, CourseApp offers opportunities for customisation and community-building, including the option to remove the CourseApp logo for a more personalised look and a weekly townhall feature to foster a sense of community. All these elements combine to make CourseApp an excellent choice for educators seeking a comprehensive and user-friendly platform to sell their online courses effectively.

After successfully launching your first online course, the next step is scaling your business for long-term success. CourseApp makes this process seamless by allowing you to expand your offerings. whether by creating entirely new courses, bundling complementary content, or launching live events to keep students coming back for more. By leveraging these tools, you can encourage your learners to continue their educational journey with you, increasing retention and fostering a loyal student base. This scalability ensures that as your audience grows, your platform grows with you, supporting everything from new ideas to recurring learning communities.

Additionally, CourseApp offers opportunities for customisation and community-building, including the option to remove the CourseApp logo for a more personalised look and a weekly townhall feature to foster a sense of community. To keep learners engaged and motivated, CourseApp enables you to make your courses interactive by incorporating assignments, live Q&A sessions, discussion boards, and peer collaboration activities. Gamification features like quizzes, badges, and completion certificates help encourage participation and reward progress. By nurturing a strong sense of belonging and providing avenues for students to share their progress and insights, CourseApp helps drive higher course completion rates and greater overall satisfaction.

The Importance of Building a Learning Community

One of the biggest game-changers for online course success is the sense of community you create around your content. A lively learning community isn’t just a ‘nice-to-have’, it’s a cornerstone that keeps students motivated, engaged, and coming back for more.

Here’s why community matters:

  • Stronger Connections: When learners can connect with each other, they’re more likely to stick around and participate actively. Real conversations, peer-to-peer help, and shared achievements foster a supportive atmosphere.
  • Peer Support: Students aren’t just learning from you, they’re learning from each other. A vibrant community allows learners to ask questions, share tips, and celebrate successes together, making the whole experience richer.
  • Increased Accountability: Group challenges, regular milestones, and open discussions encourage everyone to keep making progress. Learners are more likely to finish your course, and get results, when they feel seen and supported.
  • Greater Value: When students feel part of something bigger, the course isn’t just a one-off transaction. It becomes a journey. This sense of belonging is what turns your students into loyal fans who spread the word for you.

Simply put, building a strong learning community isn’t just about teaching, it’s about giving your students a place to connect, grow, and thrive together.

Boosting Community Participation with Consistent Content and Thoughtful Rewards

One of the keys to maintaining an active and engaged course community is through regular content updates and well-timed recognition. Simply put, if you want people to stick around, give them something worth returning for. Consider sharing conversation starters, behind-the-scenes insights, or even hosting interactive live sessions to keep your group vibrant and involved.

On top of fresh content, don’t underestimate the power of recognition. Publicly celebrating active contributors, whether through special mentions, digital badges, or exclusive perks, encourages others to join in. Think of it like the gold stars in elementary school or loyalty programs at your favorite coffee shop; a little acknowledgment often inspires ongoing participation and strengthens the sense of community. All these elements combine to make CourseApp an excellent choice for educators seeking a comprehensive and user-friendly platform to sell their online courses effectively.

The Importance of Listening to Community Feedback

Paying attention to community feedback is essential for any platform aiming to foster lasting engagement. Just as musicians fine-tune their set lists based on audience reactions, educators and course creators benefit from adapting their offerings to fit what their learners actually want and need.

Being responsive isn’t just about fixing what’s broken, it’s about actively creating an environment where everyone feels their input matters. Whether it’s adding fresh lessons, launching new events, or reworking course structures based on suggestions, the ability to pivot shows students that their voices are valued.

By staying flexible and encouraging open dialogue, you ensure your community keeps growing and evolving, making it more welcoming, supportive, and, ultimately, more likely to thrive.

Udemy

Udemy is a great platform to sell an online course. It's a marketplace for online courses, so you won't be competing against other instructors to get your content in front of consumers. It also has a large audience and is well known. You can make sure that buyers will see your course by using the best keywords in its title, summary and description pages.

Udemy offers some powerful tools for instructors such as detailed analytics reports (including sales data), email marketing campaigns and affiliate programs where you can earn commissions when someone buys through links on your site or social media channels like Twitter or Facebook!

One standout feature is Udemy’s email marketing capabilities, which let you nurture your audience and convert prospects into paying students. With automated email sequences, you can:

  • Welcome new students: Introduce yourself, share helpful resources, and set expectations for your course.
  • Educate and build trust: Send tips, success stories, and bonus insights to keep students engaged and confident in your expertise.
  • Promote sales: Announce limited-time discounts, share testimonials, and offer incentives to boost enrollments.
  • Follow up: Reach out to those who haven’t enrolled yet, answer questions, address common concerns, and provide more value.

Udemy streamlines this process so you can focus on teaching, while automated emails help nurture leads and drive conversions. Pair these tools with your social media or website efforts for even better results.

CreativeLive

CreativeLive is a great platform for online course creators. The platform offers a variety of tools that can help you create and promote your online course, including:

  • Broadcast live online classes
  • Host Q&A sessions with students
  • Create a community of students
  • Host a live event

Udacity Nanodegree

If you're looking for a new way to learn something, Udacity offers nanodegrees in many different disciplines. These are credentials that show you have mastered a subject, and they can be earned in just six months. The best part? They aren't free; but if you're willing to pay for your education, then this is one of the best platforms out there.

Coursera

Coursera is a MOOC platform that offers over 1,000 courses from top universities around the world. Coursera has a free plan and paid plans. You can earn certificates of completion by passing quizzes, tests and exams offered by your course instructors.

The flexibility of the payment plan allows you to pay for your course in small increments throughout its duration (which may be weeks or months). This means you won't have to shell out hundreds of dollars up front if you don't want to!

You can make money online by selling a course

You can use a course to market your business, build your brand, and get more clients. You'll be able to reach people you never imagined were interested in what you have to offer! The best part? Courses are easy for customers because they're self-contained learning experiences that don't require much time or effort from the student (unlike books).

Selling online courses is also great for getting more followers on social media platforms like Facebook and Instagram, people love being educated about new things!

Grow Your Audience and Community

Promoting your course goes beyond just listing it on a marketplace. Social media marketing on platforms like LinkedIn, Twitter, and Instagram can help you engage your audience through interactive posts, live sessions, and sharing promotional content. Try organic methods like posting in groups, hosting live Q&As, or sharing helpful tips related to your course subject. These efforts not only drive interest but also help you build an engaged following.

Build a Thriving Learning Community

A thriving learning community gives your course long-term value by fostering deeper relationships and encouraging peer-to-peer support. When your students feel connected to each other, and to you, they stay motivated and are more likely to finish your course (and even recommend it to others).

To keep your community active:

  • Regularly share discussion prompts, exclusive tips, or host live Q&A sessions.
  • Encourage students to interact and support each other through group discussions or collaborative projects.

The more you nurture your course community, the more value everyone gets from the experience.

Understanding Course Pricing Models: One-Time Payment vs Subscription vs Tiered Pricing

When it comes to selling your online course, picking the right pricing model is key to attracting students, and growing your business. Generally, you’ll come across three main options:

  • One-time payment:
    This is perfect for courses that are self-paced or have a clear end point. Your students pay once for full access, there are no ongoing fees, and you pocket the revenue all at once. It’s great for straightforward topics or evergreen content, where students value lifetime access and you want to keep things simple.
  • Subscription model:
    Here, learners pay a recurring fee (monthly or annually) to access your content. This model works best if you’re regularly updating materials, adding new courses, or building a membership-style community. If you like the idea of consistent income and encouraging ongoing engagement, think Netflix or Skillshare, this setup might be for you.
  • Tiered pricing:
    Want to offer more value to motivated students? With tiered pricing, you can create multiple levels (like “basic,” “pro,” and “premium”). Each tier comes with its own set of features, such as Q&A sessions, one-on-one coaching, downloadable resources, or community access. Think of it as giving students a menu to choose how much support they want, or how much they’re willing to invest.

Every approach has its upsides, and the best fit really depends on your course content, how often you’ll update lessons, and what your audience values most. Don’t be afraid to experiment or combine models, many top creators do!

Why Use Limited-Time Offers and Pre-Selling for Your Online Course?

If you’re serious about scaling your online course business, limited-time offers and pre-selling can be secret weapons in your marketing toolkit.

Limited-time offers spark urgency and excitement

Flash sales, seasonal discounts, or bonus bundles give potential students a nudge to enroll now rather than putting it off for “someday.” These short-term incentives turn browsers into buyers by leveraging FOMO (fear of missing out), especially if you pair them with a countdown timer or exclusive perks. It’s a classic move you’ll see with everything from Black Friday deals to early bird ticket sales for big events.

Pre-selling lets you validate your idea, before you build it

Instead of guessing what your audience wants, pre-selling your course means you can gauge genuine interest before pouring weeks (or months) into content creation. If people buy early, you’ve found a hot topic and generated cash flow upfront. Even better, your early students can offer feedback so you can refine the course as you create it.

In short, these strategies help you:

  • Build hype and anticipation around your launch day
  • Secure early revenue to fund production or marketing
  • Avoid wasted effort on courses that might not sell
  • Create a more engaged, invested student community from day one

Combine both approaches, and you’ll be on your way to a buzzworthy launch, and a healthy bottom line.

How to Choose a Profitable Online Course Topic

Finding the right topic is the foundation of any successful online course, and it's a lot simpler than you might think.

Start with what you know best. Think about your talents, work experience, and the topics you’re genuinely passionate about. If you could talk for hours about it at a dinner party or your friends always come to you with questions, that's a good sign you're onto something teachable.

But knowing your stuff is just one part of the equation. Before you dive in, it’s crucial to see if people are actually interested in learning what you have to offer. Here’s a quick process to keep you on track:

  • Do a Little Detective Work: Pop your ideas into Google Trends or check out what’s popular on platforms like Udemy or Coursera. Do certain skills or topics get lots of attention? Are courses in your area racking up reviews?
  • See What’s Missing: Once you spot what’s currently selling, think about how you can do it differently or better. Maybe there’s a gap you can uniquely fill or a twist only you can offer.
  • Talk to Your Audience: Don’t just guess what people want, ask them! Reach out on Instagram, LinkedIn, or even Reddit communities related to your field. A short survey or a simple “What’s your biggest challenge with X?” in a post or poll can be incredibly revealing.

When you combine your expertise with proven demand, you’re on your way to a course topic that sells, and makes a real impact.

FAQs on the best platforms to sell an online course

Selecting the ideal platform to sell your online course is crucial. Our FAQ section provides a deeper dive into the top 5 platforms - CourseApp, LearnWorlds, Teachable, Thinkific, and Kajabi - covering aspects like user-friendliness, interactive videos, ease of use, comprehensive features, and all-in-one solutions. Get answers to your pressing questions and make an informed decision for your online course business.

How can I do content marketing for my online course business?

Content marketing is one of the best ways to build trust with your target audience, get more social media followers and generate sales. It's also a great way to promote your online course business.

In fact, content marketing has become so popular that it's now one of the most effective ways for businesses to get new customers and generate revenue.

Advantages and Challenges of WordPress LMS Plugins

If you already have your own website, you might be considering WordPress learning management system (LMS) plugins like LearnDash or WPLMS to turn it into a fully-fledged course platform. These plugins offer a high degree of flexibility and customization, letting you tailor the look, feel, and functionality of your course pages to match your brand perfectly.

You get to control your content, set your own prices, and even integrate additional features as your business grows. For course creators who love tinkering and want a hands-on approach, this can be a huge plus.

However, there are some important challenges to keep in mind:

  • Technical Know-How Needed: Setting up and managing an LMS plugin takes more time and tech skills than using an all-in-one platform. You’re responsible for things like updates, plugin compatibility, and troubleshooting.
  • Additional Costs: Besides plugin licenses, you’ll need to budget for website hosting, domain fees, and possibly hiring a developer if things get tricky.
  • Ongoing Maintenance: Security, backups, and keeping everything running smoothly will fall on your shoulders.

So, while WordPress LMS plugins can give you ultimate control and freedom to customize, they do demand a bit more effort behind the scenes. Choose this route if you’re comfortable managing a WordPress website, or have someone on your team who is!

Do you need a license to sell an online course?

In general, you don’t need a special license to start selling your online course. Most creators can dive right in and start sharing their expertise without jumping through legal hoops. However, if your course covers regulated fields, think finance, health, or law, you might need relevant certifications, or be required to provide specific disclaimers to stay compliant. Always double-check the rules if you’re teaching sensitive topics to avoid any bumps down the road.

How can collaborations with influencers and guest appearances help promote your course?

Partnering with influencers and industry experts is a fantastic way to broaden your audience and boost enrollments for your online course. When you work with influencers or well-known bloggers in your niche, their recommendations serve as trusted endorsements, giving your course instant credibility. Happy students can also become powerful advocates, helping spread the word within their own networks.

Appearing as a guest on popular podcasts or webinars is another smart strategy. These platforms let you share your expertise, answer questions, and connect with potential learners in a more personal way. By providing insightful tips or behind-the-scenes stories, you position yourself as an authority, which encourages listeners to check out your course.

Don't underestimate the power of these partnerships:

  • Influencer collaborations: Tap into established communities who already trust their recommendations.
  • Podcast and webinar appearances: Reach new audiences while showcasing your personality and knowledge.

Together, these efforts make it easier to generate buzz around your course and attract learners who are eager to sign up.

How can affiliate marketing, guest blogging, and podcasting increase visibility for your course?

Looking for even more ways to put your course in the spotlight? Affiliate marketing, guest blogging, and podcasting are dynamic avenues for boosting your reach and attracting new students, without having to reinvent the wheel!

  • Affiliate marketing lets you tap into the audiences of established influencers or industry experts. By partnering with people who have an existing following, you can introduce your course to potential students who already trust your affiliate’s recommendations. In exchange for a commission, affiliates spread the word about your offering, helping you connect with learners you might never reach on your own.
  • Guest blogging gives you the chance to showcase your expertise on popular websites and blogs within your niche. By sharing valuable insights, how-to guides, or personal stories, you establish authority and encourage readers to check out your course. A well-placed link or call-to-action at the end of your guest post can funnel quality leads directly to your course landing page.
  • Podcasting, either hosting your own show or appearing as a guest, puts your voice in front of engaged listeners who are eager to learn. Sharing your journey, tips, or opinions in a conversational format builds trust and familiarity. Plus, it’s an excellent way to connect with people who prefer to learn while on the go.

Mixing these strategies into your marketing efforts can dramatically expand your reach, build credibility, and, most importantly, draw in a thriving community of enthusiastic students.

How do you create a high-converting sales or landing page for your course?

A high-converting sales page is your online course’s secret weapon. Think of it as your digital storefront, you want it to be inviting, informative, and persuasive without being overwhelming. Here are some tried-and-true tips for designing a landing page that turns casual browsers into eager students:

  • Showcase Benefits, Not Just Features: Instead of rattling off what’s included, highlight the outcomes, how will your course help someone solve a problem or reach their goals? Paint a picture of success!
  • Leverage Social Proof: Sprinkle in testimonials from past students, display success stories, or add “as seen on” logos if you’ve been featured elsewhere. When people see others benefiting, they’re more likely to jump in themselves.
  • Clear and Compelling Call to Action (CTA): Whether it’s “Enroll Now,” “Get Instant Access,” or “Start Learning Today,” make your CTA bold, obvious, and encourage immediate action. Don’t make visitors hunt for the sign-up button!
  • Keep It Visual & Simple: Use engaging images, short demo videos, or infographics. Break up text with bullet points and short paragraphs. Make it easy for someone to scan and find exactly what they need to know.
  • Mobile-Friendly Design: Smartphones and tablets are everywhere, so double-check your landing page looks great and functions smoothly on all devices.
  • Build Trust: Add money-back guarantees, security badges, or FAQs that answer common concerns to put potential buyers at ease.

By blending these elements, you’ll create a course sales page that welcomes visitors, answers their questions, and smoothly guides them toward hitting that enroll button.

How can you validate your online course idea before investing significant time and resources?

Validating your online course idea is a smart move, think of it as making sure your plane has wings before you start selling tickets. Before diving into full-scale course creation, it's a good idea to gauge interest and ensure there's genuine demand for what you plan to offer (and not just from your mum).

Here are some reliable strategies:

  • Survey your audience – Use tools like Google Forms or Typeform to collect feedback from your email subscribers, social media followers, or niche Facebook and LinkedIn groups. Ask them about their biggest challenges, interests, and what format they prefer for learning.
  • Host a free mini-workshop or webinar – Invite people to sign up for a live session on your core topic. You’ll quickly find out whether they're interested, and you get real-time feedback to boot.
  • Share bite-sized content – Test your topic by posting tips, videos, or short lessons on platforms like Instagram, Twitter, or even Reddit. Pay attention to questions, comments, and engagement levels, these are goldmines for validation.
  • Join and participate in forums – Engage in communities like Quora, StackExchange, or relevant subreddits. See if people are asking questions about your subject area and how much buzz there is around it.

If you see strong engagement, sign-ups, insightful replies, people asking for more, it’s a good signal you’re onto something. If not? It’s better to tweak your idea now than after months of work.

What is the role of cold outreach in promoting online courses?

Cold outreach can be a powerful tool for getting your online course in front of new eyes. By directly contacting potential students via email or social platforms like LinkedIn, you can introduce your course to audiences who may not have discovered it otherwise. This approach allows you to personalize your message and highlight the specific value your course offers, making it more appealing than a generic advertisement.

When done thoughtfully, cold outreach can:

  • Help you connect with professionals or niche groups interested in your subject matter.
  • Drive targeted traffic to your course landing page.
  • Build early momentum, especially for new course launches.
  • Open doors for partnerships or collaborations, think of reaching out to influencers or industry leaders who could share your course with their network.

Of course, always ensure your outreach is respectful and provides real value. The goal is to start genuine conversations, not just fill inboxes with unsolicited spam!

What strategies can you use to drive traffic to your lead magnets?

Getting eyes on your lead magnets is all about spreading the word in the right places and meeting your audience where they hang out. Here are some creative and effective ways you can start attracting more people to your sign-up offers:

  • Leverage social platforms: Share your lead magnet through engaging posts, catchy stories, and prominent links in your Instagram bio or LinkedIn profile. Let your followers know what’s in it for them, something that’ll really solve their problems or ignite their curiosity.
  • Run targeted ads: Consider investing in paid ads on platforms like Google, Facebook, or Instagram. Well-placed ads can help you get in front of a highly relevant audience who’re actively looking for solutions like yours.
  • Optimize for search engines: Create helpful blog posts or resource pages designed around keywords your ideal students are searching for. Over time, this will mean consistent, organic traffic flowing right to your lead magnet.
  • Build partnerships and collaborations: Team up with influencers, existing customers, or other businesses in your niche. A simple share, a shout-out, or a co-hosted live event can introduce your free offer to new circles, and some may even become brand ambassadors for a commission.
  • Tap into guest features: Say yes to guest blog spots, podcast interviews, or participating in relevant webinars. These opportunities quickly add credibility and put your lead magnet in front of motivated, new audiences.

By mixing a few of these approaches, you'll quickly boost your visibility, funnel more leads to your course offerings, and create lasting momentum for your online course business.

How can you promote lead magnets to build your email list?

Promoting lead magnets is a smart, actionable way to grow your email list with engaged prospects. Here are a few effective methods:

  • Share on Social Media: Post your lead magnets, whether it's a free checklist, guide, or mini-course, across platforms like Facebook, Instagram, and LinkedIn. Eye-catching visuals and a clear call to action can help attract your ideal audience.
  • Leverage Email Marketing: Send your offer to your existing subscribers and encourage them to forward it to friends who might be interested. Consider offering exclusive bonuses for referrals.
  • Run Targeted Ads: Use Facebook Ads or Google Ads to reach new, highly targeted audiences who are likely to be interested in your course topic. A compelling landing page can turn clicks into signups.
  • Collaborate with Others: Partner with bloggers, influencers, and Facebook Group admins who share your target audience. A shoutout or guest post can expand your reach.
  • Add Prominent Signups Across Your Website: Feature your lead magnet in pop-ups, sidebar banners, or after blog posts to catch casual visitors and turn them into subscribers.

By consistently promoting your lead magnets through these channels, you'll quickly build a robust email list filled with people genuinely interested in your expertise.

What are effective types of lead magnets for attracting potential students?

If you want to attract more students to your online course, offering enticing lead magnets is a tried-and-true strategy. A lead magnet is simply something valuable you give away (usually for free) in exchange for a potential student's email address or contact info. The goal? Build your email list with people who are genuinely interested in what you have to teach!

Some popular, and effective, types of lead magnets you can create include:

  • Mini-courses: Short video or email courses that give students a taste of your teaching style and spark their curiosity for your main program.
  • Ebooks or Guides: Actionable resources that help solve a real problem your ideal students face, making them eager to learn more.
  • Downloadable Checklists & Worksheets: Practical tools that can be put to use right away, such as study planners, progress trackers, or step-by-step guides.
  • Template Libraries: Ready-made templates, spreadsheets, or calendars that save time and make life easier for your audience.
  • Reports or Industry Insights: Share your expertise with an exclusive report or deep-dive analysis relevant to your course topic.

Share these lead magnets across your website, social channels, and in your email campaigns to grow your list with warm, interested leads. Make sure your offer is directly related to your course material so that your new subscribers are a perfect fit for your main offering!

How can I scale my online course business?

As your business grows, you'll want to make sure that you are maximising revenue and reducing costs. Here are some tips for how to scale your online course business:

  • Use a marketing automation tool like ActiveCampaign or ConvertKit. This will help you automate your follow-up emails so that they go out at the right time and in the right order (for example, after someone has purchased but before they start their course).
  • Use a CRM tool like Salesforce or Zapier. The goal here is to have all of your customer information in one place so that it's easy for salespeople on your team (or even customers) who don't have access to other systems like Stripe or PayPal accounts yet!
  • Create an automated sales funnel using LeadPages (or similar) so people can sign up for more information about whatever topic interests them most - then send those leads through multiple steps until they're ready to buy something from you! This also helps prevent losing potential customers because they didn't know how much money was involved upfront; instead they can see what kind of value proposition works best for them before committing any funds themselves.

How can I improve completion rates for my online courses?

  • Make sure your course is well-structured.
  • Use a course structure that makes sense to your audience.
  • Have good marketing copy.
  • Use a video that is engaging and easy to follow.

There are many ways you can improve completion rates for your online courses, but these steps will help ensure that students stay engaged throughout their time with you as an instructor!

What are best practices for creating high-quality video lessons for online courses?

Creating compelling video lessons is essential to keeping students motivated and invested in your course. Here are some simple strategies to make your videos both memorable and professional:

  • Prioritise crisp audio and sharp visuals. Use a decent microphone and film in a well-lit, quiet spot. Even affordable smartphones can produce impressive results when paired with softbox lights or a ring light from Amazon.
  • Keep videos concise and focused. Break content into short, manageable modules, think TED Talk length, not feature film. This makes ideas easier to digest and helps students track their progress.
  • Enhance clarity and accessibility. Edit your videos using beginner-friendly tools like iMovie or DaVinci Resolve. Add captions, graphics, or on-screen keywords to reinforce learning and accommodate different learning styles.
  • Bring energy and personality. Speak clearly, inject a bit of your own enthusiasm, and use anecdotes or real-world examples (imagine you’re explaining a concept to a friend over coffee).
  • Plan a logical structure. Outline your lesson flow before hitting record so students always know what to expect, and can easily jump to the topics that matter most to them.

These simple tweaks can make your course videos far more engaging, practical, and professional, no Hollywood budget required!

How can I improve customer retention for my online course business?

As an online course business, you need to make sure that all of these things are in place. If any one of them is missing, it could cost you customers and money.

The first step is to have a great product. You can't have an excellent customer service team if your product isn't worth buying in the first place! So make sure your course content is high quality and relevant for people who want to learn about it, if it isn't, then no amount of marketing will help increase sales because there won't be enough interest from potential students for them to buy into what you're selling.

Next up: customer service! Once someone has signed up for one of our courses (or any other online course), we always try our best not only deliver great content but also provide excellent support throughout their entire experience with us, whether that means answering questions via email or phone call/video call sessions where possible depending on how much time each student wants me spend working with them personally versus just providing materials through email updates etcetera). This way everyone gets exactly what they need without feeling overwhelmed by having too many options available at once.

Conclusion

The best way to start selling your online course is by creating a website and promoting it on social media. You can also promote your business through paid ads on Facebook and Google, but this might not be necessary if your content is good enough. Once you have enrolled some students, try sending them personalised emails every week with new lessons or assignments that help them progress at their own pace.

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