Building a Thriving Online Course Community Off the Back of Your Course

May 5, 2023

Create a Facebook Group

A Facebook group is a great way to build your community. It's like having an online forum where your students can interact with each other, ask questions about the course and share content with each other.

You can create a closed group so that only people who have purchased your course are allowed access to it. This way, they'll be able to post questions or share their own content in the group without having any strangers join in on their conversations.

Start a Twitter Chat

Twitter chats are a great way to get your community members together and talk about the course. They're also a good way to get new people into the conversation, as they can be shared on social media platforms like Facebook, Twitter and Instagram with little effort.

The first step in setting up a Twitter chat is deciding when it will happen: once a week? Twice? Once every other month? The more often you host them (within reason), the more likely people will drop by and participate!

If there's one thing we've learned from running our own online courses over the past three years, it's that not everyone has time or skills for hosting an event themselves - which is why we've created this starter kit for helping others host their own course communities off-the-back of our content offerings!

Join Other Groups and Communities

Join other groups and communities. The best way to build your online course community is by joining other like-minded people who are also interested in the same topic. This can be done through Facebook groups, Twitter chats, online course co-ops (where you pay a small fee to join a group of people who want to learn more about the same topic), meetups (in-person gatherings), webinars (online presentations) and Q&A sessions.

Find an Online Course Co-Op or Meetup

To find a group of fellow online course creators, you can start by searching for "online course co-ops" and "meetups." These communities are typically organised on or Facebook Groups. You can also search for groups in your area where people who teach online courses gather to share resources, ask questions and discuss the challenges of their profession.

Many meetups are open to anyone who teaches an online course, but some require that you have already created at least one successful course yourself before joining the group, this is so that only those with experience share their knowledge with each other instead of just beginners asking questions all the time!

Host Your Own Webinar or Q&A Session

Hosting a webinar or Q&A session is a great way to make connections with students, ask for feedback, and build up your online course community.

You can use any number of platforms for hosting webinars, including GoToWebinar or Zoom. When you host an event on one of these platforms (which both have free options), they'll provide you with the tools needed to promote it on social media and in emails, including a link that students can use to RSVP. This makes it easy for them to show up! You can also ask questions during the event so that everyone knows what topics are most important right now...and then share those answers afterward by posting them as blog posts or adding them into future versions of your course material.

You can build a thriving online community off the back of your course

This will help you sell more courses, make more money, and connect with other students who are interested in what you have to offer.

The first thing to know about building an online community is that it's not just about making friends. It's about building relationships with people who want what you have, so they'll buy from you again and again. And one of the best ways to do this is by creating a place where people can come together around shared interests, and then charging them for access!

In this article we're going to look at seven strategies for building an active community around your business (and selling them stuff).

FAQs on building an online course community

Creating a vibrant online course community is an excellent way to enhance the value of your course and support the growth of your students. Our FAQ section offers insights, tips, and strategies for building and maintaining a thriving community that fosters learning, collaboration, and success. Find answers to common questions and learn how to cultivate a strong, engaged community around your online course.

Why is it important to build an online community for my brand/online course business?

An online course community is an invaluable asset for any business. It can help you build a loyal following, gain feedback on your product or service, and even find new customers.

An online course community provides an outlet for people who are interested in your topic to connect with each other and share their experiences with one another. This makes it easier for you to reach out to those who have bought into the idea behind your brand or product, rather than just focusing on selling them something directly (which may not always work).

If someone has already invested money into learning from you, then they're much more likely to recommend others do the same thing, and this recommendation comes from someone they trust! Additionally, if there's any kind of problem with their purchase experience (e.g., if there's something wrong with their order), then other members will know where the best place turn when they need help resolving those issues quickly without having wasted any more time trying themselves first."

How can I keep my Facebook community group more engaging?

You can keep your Facebook group more engaging by using the ads feature to promote it. You can also share your own content, create a group for your brand and another one for each course that you have.

If you want to make sure that people are interacting with each other in the right way, it's important to keep it interesting with polls, surveys and contests so that they feel like they're getting value from being part of the community.

How can I grow my brand's online community?

You can use social media to grow your brand's online community.

  • Use Facebook groups. Facebook groups are ideal for creating an online community because they allow you to create a space where people with similar interests can interact, share content and ask questions. The best part? It's free!
  • Use Twitter hashtags to build a following around your course and launch new products or services related to it. For example, if I was launching an ecommerce course called "How To Make Money From Your Blog", I would use the hashtag #ecommerceblogger when tweeting about this topic so that anyone interested in learning more about it could see my tweets pop up in their feed (and hopefully click through).
  • Create a podcast series featuring experts within the industry who can provide valuable insights into how best practice approaches work for them personally (or what mistakes were made along the way). This will help build trust between yourself as host/creator and newbie learners looking for guidance from experienced peers who have already been down similar paths before them - which makes them feel like less riskier investments than taking advice directly from someone who hasn't yet proven themselves worthy yet!

What are the platforms where I can build an online community for my brand?

If you want to build an online community around your brand, there are several platforms where you can do it. Facebook, Twitter, Instagram and LinkedIn all have their own strengths and weaknesses when it comes to building an audience. However, there are also some other platforms that might be worth exploring as well.

Pinterest is a visual-based social network where people share images (and videos) with each other based on interests or hobbies they have in common. If you're selling products related to home decorating or cooking recipes then Pinterest could be a good place for you to start building up an audience around those topics, especially if they relate closely enough with what people post on their own boards!

YouTube is another useful platform if your course involves tutorials that require video demonstrations of how something works (such as coding). It allows users who take interest in these types of videos access them easily without having any additional cost involved beyond what was already spent creating them!


We hope this article has given you some ideas on how to build an online community for your brand. It's not always easy, but it can be really rewarding! If you're ready to get started building your own community, start now!

People who read this article, also enjoyed reading: