The Art of Crafting Compelling Course Descriptions

May 9, 2023

Craft a Course Description that Gets People Excited

Whether you're an online course creator or just a content marketer who needs a good description, here are some simple tips to help you craft compelling course descriptions.

  • Make it easy to read. Your first goal should be to make sure that your prospective students can understand and absorb what the course is about without having to read through any walls of text or complicated language. This means using short sentences and paragraphs with plenty of white space so that people don't get overwhelmed by too much information at once, and even better if there's some kind of graphic element involved (like an infographic).
  • Use a catchy headline that grabs attention! You want this section to stand out from all the other sections on your landing page; it's important because it will be seen by everyone who lands on your sales page before clicking into any other sections like "price" or "description." Think about what would catch someone's eye: Would they be interested in learning something new? Are there any issues with their current workflow? Is there something exciting happening soon? If so then include those keywords here so that people searching those terms can find their way over onto your site easily!

Make Sure Your Course Description Tells the Student Exactly What They're Getting When They Sign Up

When you're writing your course descriptions, make sure you're specific about what the student will get. Use action verbs and active voice to make it easy to read and scan. Use bullet points if necessary, but don't go overboard with them, you don't want the description to look like a list of bullet points!

If there's anything specific that you'd like me to cover in this course (and I'm not sure how much time we have), let me know now so that I can include it in my outline for our next meeting.

Use a Call to Action and an Offer That Motivates Students to Take Action Now

You want to make it as easy as possible for students to sign up and start learning. You can do this by using a call-to-action (CTA) at the top of your course description, which is usually in bold and blue or red text. A CTA tells people what they should do next, for example, "Click here if you want to learn more."

As soon as someone clicks on your course description link, they'll see an offer that motivates them to take action now!

Include Testimonials From Past Customers, if Possible

Testimonials are a great way to build credibility, demonstrate the benefits of your product, and build trust with customers.

Some examples:

  • "I love this course! It's so much fun!" (That's not a testimonial, it's an example.)
  • "This course was very helpful in showing me how to use my new camera."
  • "I've been taking photography classes for years now and still learned something new from this one!"

Write compelling course descriptions to get people excited about signing up for your online courses

When it comes to creating compelling course descriptions, a lot of people think that it's all about the words you use in the text. But there are other elements that can help you get more signups.

  • Headline: The first thing students see when they look at your course page is your headline, so make sure it grabs their attention and makes them want to read more! Try using action words like "Instantly" or "Start Now."
  • Bullet Points: Use bullet points to highlight key features of your online course such as learning objectives or how long it takes to complete each lesson. This will help potential students understand what they're getting out of signing up for this particular class before they do so, and maybe even convince them that signing up is worth their time and money!
  • Call To Action (CTA): A CTA is simply an invitation for someone else do something specific; in this case, we want our audience members who've read through our description all the way through until now (or at least most of them) so we're going back over some key points again before asking them directly whether they'd like us send links over via email which would allow them access right away without having worry about anything else besides filling out some basic information required beforehand during registration process itself.

FAQs on Course Descriptions

Crafting a compelling course description is crucial for attracting and engaging potential students. Our FAQ section offers insights, tips, and strategies for writing effective course descriptions that showcase the value and uniqueness of your online course. Find answers to common questions and learn how to create enticing, informative descriptions that resonate with your target audience and encourage enrollment.

What are popular niches for online courses?

One of the best ways to craft a course description that's compelling and effective is to target a specific niche. If you have an idea for an online course, there are countless niches you can choose from. Here are some popular ones:

  • How-to make money online courses (like this one!)
  • Productivity courses (how to get more done in less time)
  • Health & wellness courses (sleep better, eat healthier)
  • Relationships & dating advice (learn how to flirt or date casually)

How to get testimonials from students?

If you want to get testimonials from students, there are several things you can do.

  • Ask them to leave reviews on your course. You can do this by sending out an email or posting a message on social media channels like Facebook and Twitter. If a student has taken the time and effort to leave feedback about your work, it will be much more likely that they will continue sharing their experiences with others as well.
  • Ask them if they would like their results published on your website or blog (if applicable). This helps build credibility as well as generate interest in potential customers who may want similar results themselves!

How can I make my offer more enticing on my online course business?

There are a number of ways to make your offer more enticing on your online course business.

  • Offer a discount. This is one of the easiest ways to get students' attention and convince them that they should enrol in your course. You can do this by offering an introductory price or giving away free bonuses when someone purchases one of your products or services.
  • Offer a free trial/money back guarantee/free gift/webinar (etc). If you want people who have never heard of you before to trust that they won't be wasting their time by taking one of your courses, then offering some sort of guarantee will go a long way toward convincing them that this is not just another scam artist looking for easy money through false promises, it's real!

How can I market my online courses on YouTube?

Use YouTube to promote your online course.

YouTube is an excellent platform for promoting your online course, and it's also a great place to use video as a marketing tool. You can use videos in many different ways:

  • A video showing how to use the course (for example, how does the learning management system work?)
  • A video showing how to get started with the course (what do I need before I get started?)
  • A video showing how to get the most out of the course (what are some tips and tricks that will help me be successful?)


I hope you enjoyed reading this article on how to write compelling course descriptions. I know that it can be difficult, but with a little practice and some good feedback from friends, you'll soon be able to create great descriptions for your online courses!

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