How to Sell Your Online Course on Shopify

May 26, 2023

What is a course?

You may have heard the term "course" used in reference to a structured learning program. A course can be taught in person or online, and it can take the form of videos, written lessons and/or live sessions. It might be self-paced or live; it might be free or paid (and even if it's paid, there are ways to make money).

A lot of people will tell you that eCommerce is complicated, and they're right! But if there's one thing that makes sense for everyone who wants to sell online courses on Shopify, it's this: If you want people who are interested in your product or service but don't know where else they could get information from than from an actual expert like yourself then make sure everything about your site reflects that fact loud enough so even deaf people could hear

How to find a topic for your course

You need to find a topic that you are passionate about, but also one that you can teach others. The best courses are ones in which the teacher feels like they have something to share with the world.

A good way to figure out what kind of course you should create is by looking at other people's work and seeing what topics are missing from their lineup. If there aren't many ecommerce courses on Shopify, then maybe it would be a good idea for you to make one!

Another way is by doing research into what people want most from learning about ecommerce businesses and how they operate, this will help determine whether or not there really is demand for this type of knowledge base among potential students (and therefore buyers).

7 ways to make money from your course

Now that you've created an online course and have it hosted on your Shopify store, the next step is to get people to buy it! There are a few ways to do this.

  • Sell your course on your website: You can sell courses directly from the platform where they were created, for example, if you built a course in Teachable, then anyone who purchases the product will be directed there for checkout, support and other information about their purchase. This is known as "direct sales."
  • Sell your course on other platforms: If someone has already purchased one of our products but wants another option for purchasing or learning more about what we offer (or even just because they prefer another platform), then we'll send them over there so they can complete their purchase there instead of being forced into doing so through us again, and offering up yet another opportunity for us both!

How to set up your online store on Shopify

Once you've decided to sell your online course, the next step is to create a Shopify store.

To get started, visit and click "Get Started Now" in the top right corner of their homepage. When prompted for an email address and password, enter these details into the appropriate fields and click "Sign Up."

Once signed up with Shopify, choose a theme for your site by clicking on Themes from the left-hand menu bar under 'Store.' There are many different styles available which will depend on what kind of branding or look you want for your business; some themes come with built-in ecommerce functionality while others do not so keep this in mind when making decisions about which one suits best!

Once chosen click Install Theme at bottom right corner as shown below:

Once installed we now need to add products so visitors can purchase them using our new online store!

How to build an email list with Mailchimp.

Mailchimp is a free email service that you can use to build an e-mail list for your online course.

To create an account, go to and click "Get Started" in the upper right hand corner of the page. Then enter some basic information about yourself and click "Create Account."

Once you have created an account, go back into Mailchimp and click on "Lists" in the menu on the left side of your screen (it looks like two gray bars). Click on "Create List." You will be prompted to name this new list something like "My Course Email List." This is important because it will help organise all of these emails later so that they're easy for people who want more information about your product or service when they sign up!

Pricing strategies for your online course

When it comes to pricing, you have two options: you can use a one-off payment or an ongoing subscription model.

The one-off payment model allows your customers to pay for the course and receive it right away. This is best suited for courses that offer a quick solution or fix and don't require regular updates or support from the instructor (e.g., webinars). It's also great if you're looking to sell access to an ebook or other information product that can be given away once purchased, it's generally less expensive than offering ongoing support services over time because there's no need for additional staffing costs associated with providing those services on an ongoing basis.

The subscription model offers more flexibility in terms of how much money customers are willing to spend on your service, but fewer options when it comes time for them actually making purchases; this may not be ideal if you want complete control over how much each person pays per month/year etcetera depending upon how long they remain active members within your community (or perhaps even whether they choose not renew after their initial period ends).

FAQs on selling your course on Shopify

Want to sell your online course on Shopify? Our FAQ section outlines the steps: from creating a valuable course, setting up your Shopify store, product listing, pricing, marketing, customer service, to using analytics for continual optimization. Dive into these frequently asked questions to maximise your online course sales.

What makes an online course compelling and valuable to customers?

There are a number of ways to make your online course compelling and valuable to customers.

You may have heard the term "content marketing" in relation to ecommerce, but what does it mean? Content marketing is a strategy used by businesses to attract, engage, and retain customers through creating valuable content that attracts their attention. This can include videos, infographics, blog posts and more, but one of the most effective forms of content for ecommerce sites is an online course.

How do I set up my Shopify store to sell an online course?

If you want to sell an online course on Shopify, you'll need a Shopify account. If you don't have one yet, go ahead and create one now.

Once your account is set up, it's time to set up your store! In this section we'll walk through the process of creating products and product listings that can be used as templates for all future products in our store (like courses). We'll also add images and descriptions for each product listing so that when someone purchases one of them they know what they're getting into before paying for it.

We'll also need to add payment gateway information so that our customers can pay us via credit card or PayPal account rather than sending checks in the mail every month. And finally we'll need some shipping options so people who live outside Canada know how much extra money they may end up spending if their package gets sent back from customs duty fees incurred at customs checkpoints located throughout Europe due to Brexit uncertainty causing delays at border crossings between England/Scotland/Wales/Northern Ireland versus France/Belgium/Netherlands.

What elements should be included in a product listing for an online course?

A product listing for an online course should include:

  • Product description. This is where you'll tell your audience what they can expect from the course, and why they'll love it.
  • Video trailer. A mini-trailer will help potential customers get more excited about what's inside your course by showing them some of its best moments, like when the instructor makes a funny joke or does something cool with their hands (like draw stick figures).
  • Reviews from other buyers who have already taken part in the program, and liked it! These reviews are called social proof because they show that there are other people out there who have tried this product and were happy with their purchase, which should be reassuring for new shoppers who might be sceptical about buying from you for the first time. Social proofing can also serve as a way to introduce yourself if someone wants more information before making a purchase decision; simply link back to one of those reviews so people know where else they could go if they want more info on how great these products really are! You don't need dozens or hundreds of reviews right away, just enough so people feel comfortable buying without feeling sceptical about whether or not something works well enough (it does!).

How should I price my online course on Shopify?

Pricing your online course on Shopify is a tricky business. You have to consider the value that it provides to your customers, how much time you spent creating it and what similar courses are selling for.

Here's how I would approach pricing my own courses:

  • What do your customers get out of it? If they learn something new or improve their skill set then charge based on this value.
  • How long did it take you to create the course? The more time-consuming and complex the project was, the more money they should pay (unless there is another factor like above).

What marketing strategies are effective for selling online courses on Shopify?

To sell your online course on Shopify, you need to use a variety of marketing strategies. The most effective way to do this is through social media and email marketing.

  • Social Media: You can promote your courses on Facebook, Twitter, Instagram and LinkedIn. Use relevant hashtags that relate to the content of your course (e.g., #courses or #onlinecourses) so that people searching for such things are more likely to find it!
  • Email Marketing: Send out an email newsletter every month with information about new courses or discounts on old ones - make sure that these emails are personalised so they don't feel spammy! When customers sign up for these newsletters, they'll receive an automatic reminder when a new product comes out (or if there's been any price changes). This helps ensure higher conversion rates by reminding people about what they've already purchased from you previously before making any decisions about whether or not they want more from this same line of products again in future months when promotions might occur again later down the road.


Now that you know how to sell your online course on Shopify, it's time to get started. Remember that the most important thing is to make sure that your product is valuable and compelling for customers. If you can do that, then selling will be easy!

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