Boost Your Online Course Sales with 5 Key Marketing Tools

April 26, 2023

Create a marketing plan

You can't start marketing your online course until you've clearly defined your goals and audience. Do you want to increase signups? Recruit more students? Create an email list of potential customers?

Once you've established these metrics, it's time to start planning out how much time and money should be spent on each channel, as well as what content needs to be created in order for the campaign to be successful.

Create a promotion strategy

Once you know who your target audience is, it's time to create a promotion strategy. Start by making a list of influencers in your niche and the people who might be interested in your content, product or service. Then put together an outreach plan for each group using these five marketing tools:

  • MailChimp: Send emails to subscribers about special offers or new products/services
  • Buffer: Schedule social media posts promoting special offers and new products/services
  • Zapier: Create automated campaigns that send data from one tool into another (for example, automatically tweet when someone signs up for an email newsletter)

Create Video Ads

Creating a video ad for your online course is a great way to boost sales, but it's also important to understand how to use them properly.

First, you need an Amazon seller account and at least one product listed on Amazon. Then you can create an ad by going into 'Your Ads' and clicking 'Create New Ad.' From there you can select the type of ad you'd like, this post will focus on product listing ads since they allow for more customization than other types of ads, and add some basic information about what your product looks like or how it works before selecting the display type (image or video). When choosing between image or video, consider whether yours would be better suited as one or the other based on its subject matter; if there isn't enough contrast between the background and foreground elements in your photo shoot then using an animated GIF might help make things clearer!

Once everything has been set up correctly within Seller Central itself then all that remains is uploading those images/videos onto Facebook via Power Editor (or another tool). You'll also want some text describing why people should buy this thingamajig from them instead of someone else because otherwise no one knows what their buying decision should even mean!"

Create a Social Media Strategy

Social media is a great way to build your online presence, connect with potential students, and drive traffic to your courses. Social media can also be used to build an email list (which you can use for future marketing) and promote free content.

Social Media Platforms:

  • Facebook: The most popular social media platform in the world is also one of the best places for online course marketers. You'll want to create a Facebook Page specifically for your business that links back to all of its other pages (such as Twitter and Instagram). When posting content on this page, keep in mind that people aren't always looking for paid offerings, they're often interested in hearing about what makes you tick or learning more about how you got started in this field!

Create an Email List

Building an email list is one of the most effective ways to market your online course. Email marketing allows you to communicate with your audience on a regular basis, which means you can build trust and relationships with them over time.

The best way to build an email list is through lead magnets, free offers that give people something in return for their contact information (like an ebook or cheat sheet). You can also use landing pages, pop-ups and opt-in forms as additional tools for collecting leads.

It's important that you send emails regularly so that people feel like they are part of a community rather than being bombarded by sales pitches every time they open their inboxes! We recommend sending at least one email per week if you have less than 5k subscribers; however if you have more than 10k subscribers then we recommend sending two emails per week in order to keep engagement high across all channels

Take advantage of these tools to increase your online course sales.

  • Take advantage of these tools to increase your online course sales.
  • How to use these tools
  • What are the benefits of using these tools and how do they work?

You can get started with these marketing tools by visiting [Link].

FAQs on Marketing Tools for Online Courses

Do you have questions about boosting your online course sales with marketing tools? Our FAQs section is here to help! We've compiled answers to the most frequently asked questions about using these 5 key marketing tools, including insights on their features, best practices, and potential impact on your sales. Explore the answers and enhance your marketing strategy for greater success.

How can I promote my online courses on YouTube?

If you're looking to promote your online course on YouTube, first and foremost, you need to create a YouTube channel. Your channel should include videos that are relevant and helpful for the audience you want to attract. You can also use ads on YouTube to promote your online course by using Google AdWords or other paid advertising platforms.

Once people start visiting your channel and watching your videos, make sure that they understand what they'll get from taking the course (or buying whatever product/service). Use lots of keywords in both titles and descriptions so that potential students can find them easily when searching for educational content related to what interests them most (for example: "how do I build my own website?"). Make sure each video has good quality audio/video so people don't get distracted by annoying visuals while trying hard not to fall asleep! Also consider adding tags based on topics covered within each video so viewers can easily find similar content later down the line if necessary."

Should I market my online courses on TikTok?

TikTok is a popular social media platform for younger audiences. It's also a great way to reach younger audiences and new audiences, as well as an opportunity to grow your brand.

TikTok has over 500 million users worldwide, making it one of the largest social media platforms on the market today. It's especially popular in Asia, where it originated, so if you're looking for a way to connect with global audiences through video content, this could be an excellent option!

How can I build my credibility as an online course creator?

As an online course creator, one of the most important things you can do is build credibility with your audience. Here's how:

  • Create a free course and give away the first lesson for free. This will help people get comfortable with the way that you teach, so when they buy one of your paid courses, they'll know what to expect from it. You can also create a free gift or report as part of this process, it's like giving them extra appetiser before dinner!
  • Offer a webinar where you introduce yourself and explain why this topic matters so much to you; then invite people on board as early adopters (even if there isn't yet anything available). This gives everyone who attends some time with their new friend before making any commitments; plus they get access to exclusive updates throughout development! And once again...the best part is? It doesn't cost anything :)
  • Create an ebook full of tips based on personal experience rather than just research findings (or vice versa). It shows confidence in both areas without being solely focused on either one; plus it makes readers feel like they know "the real person behind all those numbers." Plus - bonus points if these tips could also apply outside academia too like say business owners might appreciate knowing how professors handle stress levels while teaching classes full-time too :)

How can I build my email list?

  • Create an email list signup form. Email marketing is one of the most effective ways to build your audience and generate sales, so it's important to capture as many emails as possible. You can do this by creating a landing page that gives people a reason to subscribe, such as a free course or ebook.
  • Use popup or sidebar widgets. These tools display small popups when someone visits your website, which are usually used for lead generation purposes (e.g., collecting emails). They're easy to install on WordPress sites using plugins like SumoMe or Leadpages.* Use popovers or banners images.* If you have enough traffic coming into your site every day then consider using these tools to drive more traffic from social media platforms like Facebook and Twitter.* Create blog posts aimed at educating readers about different topics related specifically towards those who might be interested in purchasing courses from you later down the line (this could include things like "How To Get Started Making Money Online As A Freelancer" or "How To Make Money With Your Own Website").* Lastly try running ads promoting content relevant towards these potential customers by targeting keywords related specifically towards them such as freelance writers/bloggers/authors etcetera


The best part about all these tools is that they're free to use. You don't have to spend a lot of money on marketing, but you do need to invest some time in creating your plan and deciding what kind of promotion strategy works best for your business. If you want more help in creating an effective marketing plan, check out our free eBook "How To Market Your Online Course In 2019" here:

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