Strategies to Producing Premium Quality Online Course Materials

May 24, 2023

Start with a plan

Planning your online course content is an essential part of the process. Planning helps ensure that you're creating a course that will be effective, engaging, and meaningful for your students.

Planning also allows you to:

  • set goals for what your students will learn by the end of the course
  • determine how long it will take them to complete each module or unit in their path through the curriculum (i.e., how much time they'll need)

Keep it consistent and relevant

The goal of your online course content is to provide an engaging experience for your learners. To do this, you'll want to create a consistent structure and style guide that helps them navigate the material easily.

Consistency also helps learners understand what they're learning, why it's important, and how all the pieces fit together. This gives them confidence in their progress, and makes them more likely to complete the course successfully!

Follow the 80/20 rule

The 80/20 rule can be applied to online course creation. The idea behind this rule is that 80% of your time should be spent on content creation, and 20% on promotion. In terms of content, you want to spend 80% of your efforts creating free content (for example, blog posts) and only 20% selling paid products (such as eBooks).

Additionally, when it comes to educational vs entertaining content:

  • Educational - this includes things like tutorials or courses where the student will learn something new from the lesson itself. An example could be a guide that teaches readers how to use specific software applications like Photoshop or Wordpress; another example would be an article about writing better resumes for job applications.* Entertaining - these are mainly entertainment-related pieces such as funny videos or memes which might not directly relate back towards education but still make people laugh/smile nonetheless

Choose the right platform for you

When you're ready to start creating your online course materials, you'll need to choose the right platform. There are many options out there, so it can be difficult to know which one is right for your needs.

Here are some things to consider when choosing an online course platform:

  • Ease of use: Do they have clear instructions and tutorials? Is it easy-to-use even if you're not tech savvy? If so, this could save time and money during development!
  • Target audience: Does this platform allow me to access my target audience through search engine optimisation (SEO) features like tags and custom URLs? Can these features help me reach more people who are interested in what I'm teaching or selling through my courses?
  • Business growth potential: How much potential does this platform have for growing my business, and how quickly can I see results from using it compared with other options available today?

Create a community around your content

Another way to create a community around your content is by using forums. Forums are great for engaging with students, especially if you're doing live video Q&As or hosting masterclasses. You can also use social media as another way of creating a community around your content.

The best way to build a community is by creating an online forum where people can ask questions and chat about what they're learning in the course (or any other topic). This will help them feel less isolated while they're studying, which can make all the difference when it comes time for them to apply what they've learned on their own projects later on down the road!

Creating premium quality materials is a process, but it can be done successfully with the right approach

The first step to creating premium quality online course materials is planning. You need to plan your lessons in advance so that you know exactly what content you want to cover and how long each lesson should be. Planning also helps you organise your thoughts on paper before they become disorganised in your mind while teaching them live during your live classes or recording them for later use as video content.

Next comes research: find out what topics students are interested in learning about most right now (for example, maybe they're looking for information on marketing their businesses online) and then make sure that these topics are included within all of the different modules within each module set (for example, one module set might include "How To Start A Business Online" while another could have "Marketing Strategies For Small Businesses").

FAQs on producing premium quality course materials

Are you aiming to produce premium quality online course materials? Our FAQ section explores strategies such as detailed course planning, ensuring high-quality production, using visual aids, incorporating interactive elements, providing supplementary materials, keeping content updated, and seeking student feedback.

How do I plan my online course content effectively?

When you plan your online course content, it's important to think about the topics you want to cover and how they will be organised.

You should create a detailed outline of the modules or chapters in your course. This will help you figure out what resources (such as images, videos or other media) are needed for each section as well as how much time should be allocated for each module/chapter.

The next step is creating a table of contents which gives an overview of all the modules/chapters within an online course so that students can easily navigate through them when they access it on their computer screens or mobile devices later on.

What equipment do I need for high-quality video and audio production?

The quality of your video or audio production will be largely determined by the equipment you use.

  • Camera: Ideally, you'll want to use a camera that records in HD (high-definition). This allows for greater resolution and makes editing easier because there's less digital noise in the footage.
  • Microphone: A good microphone is essential for recording high-quality audio. If possible, find one with an external shock mount and windscreen so that vibrations from movement aren't transmitted into your recording as much as they would be otherwise, this helps keep out unwanted noise like footsteps or traffic sounds.
  • Tripod: A tripod keeps both hands free while filming so that they're not shaking uncontrollably while holding onto the camera; this helps keep shots stable even when moving quickly through space (e.,g., walking down a street). It also makes it easier to keep things steady at night when there isn't enough light coming through windows/doors, which leads us nicely into our next topic.

How can I use visuals to engage my students better?

There are many ways to use visuals in your online course materials. You can use images, videos and graphics to illustrate concepts. You can also use a consistent style throughout your course so that students know what to expect from one section to the next. Finally, it's important that all of your images have a clear message,  whether it's an image of a concept or a specific piece of content ,  so that students understand why you're showing them this particular image at this point in time.

What types of interactive elements can I include in my online course?

When you're creating your online course, there are a lot of different ways to make it interactive. You can use visual elements like images and videos to help students learn their content more effectively. You can also include interactive elements such as quizzes and polls, which allow students to test their knowledge on certain topics.

You might even want to try incorporating some type of discussion board into your course (for example: "Discuss in this forum why you think..."). This will give students an opportunity to not only communicate with each other but also engage with the instructor in order to get clarification or share ideas on how they could do things differently next time around!

What types of interactive elements can I include in my online course?

When it comes to planning and producing your online course, there are many things you can do that will improve the quality of your course materials. Here are some suggestions:

  • Include videos in your course. Videos can be used for demonstrations, as well as for supplementary content. They're also useful for demonstrating concepts that may not be possible (or safe) to demonstrate in person.
  • Use audio files alongside written material so that students who are learning English as a second language (ESL) can access information more easily than if they were only reading through text onscreen for extended periods of time without breaks or pauses between lessons, which would make it harder for these learners' brains to process all this new information!
  • Create slideshows with images related to topics covered in each lesson plan; these images could include photos from previous trips abroad or other visual stimuli such as graphs or charts showing historical trends over time related specifically towards topic matter within each module being discussed during those particular modules' lessons plans.


Creating premium quality materials is a process, but it can be done successfully with the right approach. The key is to start with a plan, keep it consistent and relevant, follow the 80/20 rule, choose the right platform for you and create a community around your content.

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