How to Make Money Creating an Online Course

May 24, 2023

Decide how you want to make money with your course

You can make money with your course in a number of ways.

  • You can create a free course and sell other products like books, courses, and online programs. A lot of people do this because they want to get their name out there and build an audience that they can market to later.
  • You can also create a paid course (or even better yet, two versions: one free and one paid) where you give away most of the content but charge for access to certain things like extra videos or private forums where students can interact with each other. This way you're getting paid twice: once when someone buys the product and again when they buy something else from you down the road!

Set up your business

Now that you've figured out what your course is going to be about, it's time to get down to business. The first step in setting up your business is deciding what legal entity you'll use for it. You have a couple options here:

A sole proprietorship

A partnership (LLC or LLP)

An S-Corp

Write a course description

When you're writing a course description, it's important to keep the goal of your students in mind. You want them to be able to quickly understand what they'll get out of taking your class and how it will benefit them.

A great way to do this is by creating an outline of what you plan on teaching in each lesson of the course. Then write up each section as its own paragraph or bullet points (depending on how long it is). Finally, go back through all those paragraphs and make sure they flow together well before publishing them as part of your course description!

Create and promote a sales page for your course

A sales page is a webpage that explains the benefits of your course and how to buy it. It's an essential part of any online business, but it's especially important for courses because you want to ensure that prospective students are able to find the information they need quickly and easily.

To create a great sales page:

  • Start with an introduction explaining what your course is about, who it's for, and why they should care (this section should be no longer than one paragraph). Then move on to talking about the benefits of taking this particular class (two paragraphs max). Here are some examples:
  • It will help me learn how to grow my business by teaching me how to use social media effectively.
  • This course will teach me everything I need in order for my blog posts not only look good but also get lots of traffic!

Publish and promote the course itself

Once you've created your course, published it and made it available for purchase, the next step is to promote your product.

To do this well, you need to understand how people search for online courses. If someone were looking for a course on how to make money with an online course (like this one), they would type "make money creating an online course" into Google or another search engine. They wouldn't simply type in "online course" because there are so many different kinds of them available, and depending on what kind of student they are trying to reach (for example: beginners vs experts), their needs will vary greatly!

Promote and sell your product on social media platforms

Social media is an important tool in the promotion of your course.

You can use social media to promote your course and create a community around it. Social media platforms, such as Facebook and Twitter, allow you to interact with the people who are interested in what you're selling by posting status updates, sharing videos or images, commenting on other people's posts and asking questions that will spark discussions among members of the group (or "community").

Creating an online course can be a great way to make money online, especially if you have a passion for teaching others about something

Creating an online course can be a great way to make money online, especially if you have a passion for teaching others about something. You don't need to be an expert in the subject and your course doesn't need to be long or complicated. In fact, it can even be as short as 10 minutes!

In this post I will give you some tips on how to create an online course that is easy to follow and profitable for you.

FAQs on making money by creating an online course

Interested in creating an online course for profit? Our FAQ section delves into key steps like identifying market demand, crafting quality content, selecting a platform, setting a pricing strategy, marketing your course, ensuring user satisfaction, and continuously improving your content.

What makes an online course high quality?

It's important to know what makes an online course high quality, so you can create one that people will want to pay for.

Here are some things to consider:

  • Clear and concise content. People want their money's worth when they invest in an online course, so make sure your material is easy to follow and understand. Don't use complex language or jargon that only experts would understand; instead, focus on using words that everyone can understand.
  • Good quality video and audio (or just text). An effective way of making sure your content is clear is by providing high-quality visuals such as photos or diagrams alongside it, or even better yet, including video clips from yourself speaking directly into the camera! If possible, record yourself talking about each topic so students can hear how well you speak English before buying into any lessons offered by this person who may not be natively fluent in English themselves (which could lead them astray). This way people can decide whether or not they'd like themself instead.

How do I identify a profitable course topic?

To identify a profitable course topic, you need to know your audience. You need to know the market and what your competitors are doing. And most importantly, you should be able to think about what strengths you can bring as an expert in this field.

Knowing who your audience is will help guide you in deciding how much money they can afford to spend on learning about their problem or issue. 

For example, if you're creating a course on parenting tips for new moms with young children who work full-time outside of the home (and have little free time), then there's no point in charging $50/month because they don't have any disposable income! Knowing who they are will also help determine where best fit within their budget spectrum, if possible try charging less than $10/month so that more people will sign up right away without having second thoughts about whether or not it's worth paying such an amount each month just because they're too busy working full time jobs outside of home plus raising kids 24 hours per day 7 days per week (or something close).

How should I price my online course?

Pricing your course can be a difficult decision. You want to price it at a fair level that will allow you to make money, but not so high that people won't buy it.

There are some common mistakes that people make when pricing their online courses:

  • Pricing too low - if you price your course too low, then it will be perceived as being of poor quality and no one will buy it!
  • Pricing based on how many hours went into creating the course - don't base your pricing on how long it took for YOU to create the course; instead, think about what other similar courses are selling for in order to determine an appropriate price point for yours

What are some effective marketing strategies for online courses?

  • Create a landing page for your course.
  • Write a compelling sales page for it.
  • Choose a good name for your course, one that conveys the benefits of taking it and is easy to remember. For example, "How To Make Money Creating an Online Course" is better than "Making Money With Your Own Online Courses." The first tells people what they'll be learning and why they should take action now; the second doesn't do either of those things very well at all!
  • Use social media platforms like Twitter and Facebook as well as paid advertising (Google AdWords) to promote your new product launch when it goes live online so that people can find out about it quickly through relevant searches on Google or Bing/Yahoo! Search Engines (SERPs).

How do I ensure a good user experience in my online course?

When it comes to creating an online course, there are a few things you can do to ensure a good user experience. First, make sure that your course is easy to navigate and has an intuitive interface that helps students find what they need quickly and easily. 

Second, make sure your content is easy for students to understand by writing at their level and using clear language that does not confuse them with technical terms or jargon. Finally, make sure your course is easy for students to use, don't overload them with too many tasks at once!


If you're looking to expand your business, create an online course can be a great way to make money. By following the tips in this post, you'll be able to get started on creating your own course and start making money right away!

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