How to Effectively Price Your Online Courses

April 26, 2023

Identify your target audience

First, identify your target audience. This will help you determine what problem you are trying to solve, and the outcome that you want to achieve.

Then, look at your competitors: who are they? What do they offer? How much do they charge for their products/services? What is their pricing strategy like? Are there any other ways that you can differentiate yourself from them, perhaps by having a more unique offering or providing better customer service?

Evaluate your course content and value

Once you've created your course, the next step is to evaluate its value. This can be tricky, but it's important because it will help determine the price of your online course.

  • First, take a look at the content of your course and consider whether or not it's unique or valuable enough to warrant charging people money for it. If there are other options out there that offer similar information at no cost (or even for free), then charging money might not make sense unless yours offers something extra, like more thorough explanations and more personal attention from an instructor who knows his subject matter well.
  • Second, make sure that whoever wants to purchase this type of learning material would actually benefit from purchasing it versus getting similar information elsewhere for free or at lower cost. If most people would find little use in what's being offered here, whether due to lack of interest or lack of relevance, then maybe this isn't worth selling after all!

Decide how much time you can commit to this project

Deciding how much time you can commit to this project is crucial. If you don't have enough hours in a day, then it's probably best not to take an online course at all. You need enough time to create the course itself, promote it and manage it once it's live on Udemy or another platform.

If this is your first time creating an online course and launching it onto one of these platforms, here are some things that will take up more of your time than others:

  • Creating content for the course (this includes recording videos)
  • Editing videos/audio files into PowerPoint slides (if applicable)
  • Creating graphics such as cover images and infographics

Analyse the competition

You can use competitor analysis to help you determine your course price. A competitor analysis is an evaluation of your competitors' prices and products, which can reveal insights into what customers value most in their purchases.

For example, if you're selling a course on how to make homemade pasta sauce, it would be wise for you to check out what other similar courses are selling for before pricing yours. If there's one that costs $20 per month but has thousands more students than yours (indicating popularity), then maybe charging $30 per month wouldn't be such a good idea after all!

Create a price point based on the amount of work involved in creating the course

There are many factors to consider when pricing your online courses. You need to be able to cover your costs, make a profit and be competitive with other similar courses. However, you also need to be fair with yourself and flexible enough so that the price point doesn't put people off from enrolling in your course.

Here's how:

  • Create a price point based on the amount of work involved in creating the course. If you've created something that took hours upon hours of research and writing, then it's going to cost more than if all you did was whip up an hour-long presentation for one class session at university or college (not including teaching time).

You need to know who your audience is and what you want to make before deciding how much to charge for your online course

If you're just starting out, it's best to price low. You can always raise prices later if demand increases or if someone else comes along with a similar product at a higher price point. However, once you have established yourself as an expert in some area of knowledge (whether through books, videos or both), then it might be worth considering pricing higher than others in order not only protect against competitors but also maximise profits

FAQs on Pricing Your Online Course

Do you have questions about pricing your online courses effectively? Our FAQs section is here to help! We've put together answers to some of the most common questions related to online course pricing, including insights on understanding your audience, choosing a pricing model, and adjusting your strategy for success. Dive in to explore these answers and confidently price your courses for optimal results.

Should I set prices that are lower than my competitors?

As with most things, the answer to this question depends on your audience and what you want to make. If you're selling a course that's primarily aimed towards beginners and people who are just starting out in their careers, then it might be smart to price lower than your competitors. However, if your audience is made up mostly of people who have been working in their field for several years or more, then they're likely going to be looking for more advanced courses that will help them take their skills (and income) even further.

For example: Let's say I'm selling an online course about how to become an Instagram influencer so that I can start making money from my Instagram account by promoting products through sponsored posts (or whatever else). In this case, my target audience would be people who already know how social media works but need help growing their accounts so they can earn money from them, and because there are other companies offering similar products at prices ranging from $99-$999 per month, I'd probably charge somewhere between $199-$299 per month myself...

Should I give free samples or excerpts of my online course?

If you want to give away a free sample of your online course, consider the following:

  • The purpose of giving away a free sample or excerpt is to get people interested in the full course. You should not expect them to buy it after they've seen what it's like.
  • The best way for you as an instructor is to make sure that all of your materials are high quality and easy-to-follow before giving them away. This will make sure that anyone who receives the material will be able to understand and use it productively without any problems.

How can I offer flexible pricing for my online courses?

  • Offer a free trial. If you're offering an online course, it's likely that people will want to test out your teaching style before signing up for a full subscription. You can encourage them to do so by offering a free trial period for all new students. This gives you the opportunity to evaluate whether or not they're interested in your material and if it's worth investing any time into teaching them more about what you know best.
  • Offer multiple-course discounts when someone signs up for multiple courses at once (e.g., purchase both my Accounting 101 and 102 classes together). This encourages customers who are interested in several topics related to each other or have similar goals but different priorities when it comes down to choosing which topic(s) they're going to focus on first! You might even try bundling together complementary products as well such as an ebook guide alongside an audio lesson series - this way people aren't forced into making decisions right away without being able to see everything available first hand first hand before committing fully themselves.``

What is the best way to market my online course?

A good way to market your course is through social media and email marketing. You can also use other channels, such as Facebook ads and YouTube videos. When you are creating content for these platforms, it is important that you add value to your customers so that they feel like the price is worth it.

You should promote your online course in any way possible; even if it's just through word-of-mouth or mentioning it on social media posts! If someone knows about an upcoming class or workshop, they may sign up simply because they want to take part in something fun with their friends or colleagues. You never know who might sign up when there's an opportunity for them!

Another great way marketers do this is by giving away free sample content from their product before asking users if they want more information about purchasing full versions of these products/services (i..e., giving away free chapters). This will help drive traffic towards websites while simultaneously increasing brand awareness among consumers


Now that you've got your pricing figured out, it's time to get marketing! The best way to market your online course is by creating a strong brand identity. This will help you stand out from competitors both in person and online. You can also promote your course on social media platforms like Facebook or Instagram; however, these networks are not as effective at driving traffic than paid advertising on Google Ads or Twitter Ads would be.

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